Case Study

Pink Princess

Clothing Retail

Pink Princess has been in the children’s clothing business for over ten years. After exposing their brand to the online marketplace, they saw a huge leap in sales and were able to focus on the niche market of formal wear for children. They are now an industry leader in both girls’ dresses and boys’ formal wear.

The Challenge

Pink Princess wanted to increase their audience reach in order to promote a specific product line. They had a respectable following with just over 1k followers on Twitter and 12K followers on Facebook, but they knew they would have to reach out to a fresh audience if they wanted to make a real impact.

RESULTS

Impression from a single post

0 K

Online Influence

0 %

The Approach

National Positions crafted a unique strategy tailored to the specific needs of Ola Fresh Dental’s target customer, starting with an in-depth analysis of customer behaviors and purchase triggers on the Ola Fresh Dental’s website and Amazon reach. This comprehensive approach involved several key components:

SEO Optimization

Expanded health-focused content, refined meta descriptions, and bolstered backlinks to improve organic rankings and CTR.

Paid Amazon Ads

Scaled Amazon Ads with Sponsored Product, Sponsored Brand, and Sponsored Display campaigns, increasing monthly ad budget to $5,000.

Conversion Rate Optimization (CRO)

Redesigned product pages, added B2B appeal sections, and introduced A/B tests (e.g., homepage product purchasing options) to boost conversions.

Email & SMS Marketing

A core focus in 2025 for future brand-building, retention, and driving next-level customer LTV – keep them coming back for more!

Analytics & Reporting

Continuous audits to improve CTR and monitor Amazon and website KPIs, with a focus on refining UX and navigation.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Our Strategy

National Positions conducted a detailed industry analysis and cross-referenced it with their base of Influencers to find Mama Knows It All, an active, popular force in the “mommy-blogging” world. After connecting with them on the GrowInfluence platform, we were able to kick-start the Influencer campaign.

Our Results

Mama Knows It All ran a piece titled Spring Dresses for Your Little Princess, featuring three Pink Princess dresses with links to each dress on the Pink Princess website. The post was published on the Mama Knows It All blog and its associated social media pages, extending the Pink Princess brand to their thousands of followers, who in turn commented on, shared, liked, and retweeted the post.

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