Case Study

Sullen Clothing

Who Is Sullen Clothing?

When Sullen Clothing, an edgy lifestyle apparel brand, teamed up with National Positions, their ambition was clear: to carve out a dominant digital presence in the competitive fashion landscape. Their journey with us isn’t just about numbers but about making a bold statement in the digital world that will sustain the Sullen Clothing brand long into the future.

Identifying the Challenges

Sullen Clothing’s journey was not without its hurdles. In a sea of competitors, they needed to stand out, captivate, and convert their online audience. The challenge was twofold: enhancing their digital visibility to capture more market share and converting this increased traffic into substantial revenue growth. National Positions was ready to deliver on the challenge.

Success Is In Fashion

More Organic Site Conversions

0 %

Higher Revenues (Top Creatives)

0 %

Improved Ad Click Traffic (Google PPC)

0 %

Better ROAS (Facebook Ads)

0 %

National Positions’ Cross-Channel Strategy

Customers never convert in a straight line. National Positions looked at the entire customer journey so we knew exactly what was driving customers to convert—enriching every piece of Sullen Clothing’s campaign.

SEO Mastery

We didn’t just optimize Sullen Clothing’s website—we transformed it into a magnet for organic traffic. Our strategy was a masterful blend of meticulous keyword research, content optimization, and enhanced user experience.

Social Media Sorcery

At National Positions, we know that social media is more than just posts and likes. Our carefully crafted campaigns for Sullen Clothing were a mix of art and science, engaging customers and weaving the brand’s story across various platforms.

PPC Precision

With laser-focused Google Ads campaigns, we ensured every click counted. Our approach was not just about getting eyeballs but about drawing in the right audience at the right cost.

First-Party Data

Our experts ensured our client optimization strategy was on point by using first-party data from Shopify integrated directly into AdBeacon—a next-level ad optimization technology.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

National Positions Marketing Impact

Our collaboration with Sullen Clothing is a journey of transformation. By implementing a holistic and dynamic digital marketing strategy, we didn’t just meet their goals—we continue to exceed them, marking a new era of digital success for Sullen Clothing. This case study stands as a testament to National Positions’ commitment to driving growth and creating impactful digital profitability.

Ready to find success for your brand? Contact National Positions today and we will show you what’s possible.

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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