Case Study

CallonDoc

Say Hello to CallonDoc!

CallonDoc.com is changing the healthcare ecosystem by providing affordable and reliable online medical care, 7 days a week, without requiring insurance or appointments. With over 70,000 5-star reviews, their high-quality care and patient confidentiality standards are unmatched. Now patients can access best-in-class healthcare no matter where they are in the world!

The Challenge

In such a challenging industry, CallonDoc needed to simultaneously break down the “challenging stigma” surrounding all things healthcare related and streamline the process to encourage adoption of their amazing service. This would need to be a multifaceted strategy that would drive traffic, expand CallonDoc to new audiences, inspire faster conversion, and maximize LTV at the same time.

A High Converting Strategy!

Website Conversions

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More Social Media Conversions

0 %

Boost in Direct Traffic Conversions

0 %

More Google Ads Conversions

+ 0 %

The Strategy

National Positions’ experts locked down an omnichannel strategy to bring CallonDoc to the next level. With a cross-channel plan encompassing search engine optimization, Google and Bing ads, retargeting, email marketing, and even social media, we had every angle covered—and went to work!

CallonDoc SEO

Our SEO strategy not only sent a flood of new traffic to CallonDoc’s digital doors but also skyrocketed conversions. We knew it was not just about being found—it was also about inspiring visitors to become clients.

Paid Media (Google and Bing)

We needed to proactively get CallonDoc in front of the right people at the right time. Grabbing the attention of those searching on the go from their mobile devices and converting them was key to the campaign’s success.

Social Media

Social media influence never fails to amaze us! If customers are searching for solutions on their phones, they are on social media as well. We knew that this channel could not only garner attention but also drive revenues.

Marketing Automation

Too often overlooked and rarely appreciated is the power of email marketing and nurturing to bring current customers back, and nurture “almost customers” over the finish line. From site traffic to more conversions, this strategy delivered.

Customer Journey

Every touch point throughout the customer journey is an opportunity to nurture, convert, and extend the LTV of a customer. Our cohesive approach ensured we were leaving no part of the journey untouched from Google search to final conversion.

Omnichannel Impact

Everything combined unified a solid omnichannel strategy. Data and testing from each channel could be used to maximize the impact of every other channel. By overseeing every channel’s success we are able to “cross-pollinate” with data and insights.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

CallonDoc Is Life-Changing

Beyond being an amazing partner to work beside, we are inspired by the work CallonDoc is doing to expand healthcare access to the world. By helping drive success for them, we feel like we get to be part of this mission, even in some small way.

But we are just getting started.

We are continuing to scale CallonDoc’s success to wider audiences with new innovative strategies. Our testing is ongoing, optimization is never-ending, and the future? The future is looking very bright indeed.

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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