Case Study

GT COLLECTION

Who Is GT Collection?

GT Collection is the ultimate destination for the fashion-forward individual. They provide a curated selection of premium products designed to elevate style and express individuality. Their groundbreaking styles highlight the latest trends and timeless classics alike for clothing, accessories, homeware, and beyond. GT Collection focuses on quality, attention to detail, and customer satisfaction to bring their customers a seamless shopping experience.

The Challenge

Fashion clothing and accessories is the most competitive space for Amazon brands. With this industry consistently topping the “hottest ecommerce products” lists, GT Collection needed to stand out from the crowd with their unique style and differentiators. National Positions’ experts curated a complete Amazon strategy to drive more customers to “add to cart” and “buy now!”

Major Amazon Impact!

More Amazon Sales Volume

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Higher Amazon Revenues

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Greater Amazon Ad Revenues

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Improved Amazon Ad ROAS

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The Approach

Our strategy covered every aspect needed to succeed on Amazon—including staples like product listing optimizations, A+ page creation, and Amazon advertising—to improve audience reach and organic visibility as well as reduce buyer friction. This strategy is paying dividends as we expand internationally into Canada, the UK, and Australia!

Organic Amazon Visibility

Driving organic traffic was critical to our success. Our team went to work to pinpoint the most profitable products that aligned with the highest amount of interest on Amazon and got GT Collection’s product listing optimization strategy underway.

Product Optimization

We optimized GT Collection’s product listings—covering everything from keywords, images, and pricing to descriptions and customer reviews—all designed to enhance discoverability, attract customers, establish trust, and drive more sales.

A+ Page Creation & Optimization

A+ Pages enhanced GT Collection’s authority and trustworthiness on Amazon to drive sales via eye-catching images and graphics, sharing the brand story, incorporating customer reviews, and much more.

Product Image Optimization

Our team prioritized product images to attract customers and drive Amazon sales. We optimized with clear, high-res images to showcase products from different angles, with striking main showcase images. Better images = credibility = revenues!

Amazon Advertising

This strategy increased the visibility of GT Collection’s products to a wider audience, including customers searching for similar products and those with a history of searching for products similar to those of GT Collection’s.

Social Media & TikTok

Our team went a step further by leveraging TikTok to drive additional traffic to GT Collection’s product listings. With social media being a huge (and growing) influence on customers’ buying decisions, we are leveraging this trend to take revenues (and discoverability) up a notch.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Collecting Wins for GT!

As far as we are concerned, our success is just getting started! GT Collection’s products are not only in high demand but also rest in a very competitive industry. But the proof is in the results. Expanding GT Collection into international markets will bring a whole new dimension of complexity and opportunity, and we can’t wait to update you on their continued success as we scale. A big thank you to GT Collection for trusting our team and being an amazing partner to work with!

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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