Case Study

NATIONAL HOSPITALITY SUPPLY

Client Profile

National Hospitality Supply has been a leading supplier for hotels and restaurants for nearly 30 years. Their core focus is to provide value—quality products that withstand years of commercial use. With over 200 categories filled with hotel and restaurant supplies, they make shopping easier than ever with an enhanced online experience. From hotels to restaurants to catering companies, the #1 choice is National Hospitality Supply.

The Challenge

National Hospitality Supply needed to increase market share in their very competitive industry. With over 20,000 products available via their website, they needed to drive more high-value site traffic that would convert to tangible revenues.

RESULTS

Higher Organic Revenues (490K vs. 330K)

0 %

Organic Ecommerce Transactions (Quarterly)

+ 0

in Paid Ad Revenues (Google PPC)

+ 0 K

Higher Conversion Rates (Google Display Ads)

+ 0 %

The Approach

With not only the vast assortment of products available on www.nathosp.com but the wide-reaching industries they cater to, an integrated approach was needed. Our team went to work on a multi-level campaign to drive the expected results. This unified strategy included:

Search Engine Optimization

Our SEO strategy started with the technical, such as site structure, linking, title tags, and meta descriptions—ensuring that National Hospitality Supply was taking advantage of the latest Google algorithm updates that would improve rankings and organic traffic.

Content Development

To further contribute to search visibility, our content development team went to work creating up-to-date on-site product and category content, as well as targeted blog content to capture higher levels of organic search traffic.

Google Advertising (Paid Media)

Our team focused on highly targeted Google Ad campaigns (PPC and display) and landing page content implementation to attract additional highly competitive search traffic and specialty products—designed to fuel higher volumes of ecommerce transactions.

Lifecycle Marketing

Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.

Analytics & Reporting

Overhauled messaging to strengthen buyer trust and confidence, with deep analytics powering smarter strategic decisions.

AdBeacon Upgrade

Used AdBeacon’s first-party ad tracking data to further optimize paid media and eliminate ad waste across channels.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

SUPPLYING THE MASSES

Our ongoing campaigns with National Hospitality Supply continue to not only attract higher quality traffic but also higher levels of tangible ecommerce revenues. Through National Positions content and paid media optimization strategies, our client’s return on investment also continues to trend higher. With better strategies and better data utilization, our team has positioned National Hospitality Supply for long-term success.

Our Strategy

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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