Case Study
Prudential Overall Supply
Overview
Prudential Overall Supply is a leading nationwide supplier of high-quality work uniforms and textiles, providing green reusable options for rent, lease, or purchase. From uniforms and apparel to cleanroom services, Prudential Overall Supply is focused on sustainability and workplace safety.
The Challenge
Prudential had tried many different agencies with little success before they chose National Positions. Their goal was to grow their online business for both their uniform and laundry services website as well as their uniform sales website.
RESULTS
The Approach
We started our relationship with a search engine optimization campaign. This rapidly expanded to include pay-per click services as well as a paid and organic Facebook campaign.
Search Engine Optimization
Our SEO strategy started with the technical, such as site structure, linking, title tags, and meta descriptions—ensuring that Prudential Overall Supply was taking advantage of the latest Google algorithm updates that would improve rankings and organic traffic.
Content Development
To further contribute to search visibility, our content development team went to work creating up-to-date on-site product and category content, as well as targeted blog content to capture higher levels of organic search traffic.
Google Advertising & YouTube (Paid Media)
Our team focused on highly targeted Google Ads campaigns (PPC, display, and YouTube) and land-ing page content implementation to attract addi-tional highly competitive search traffic and spe-cialty products—designed to fuel higher volumes of ecommerce transactions.
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