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Case Study

FONTANA FORNI

Client Profile

Fontana Forni is the world’s foremost producer of outdoor and commercial pizza ovens. With roots reaching back to 1945, Fontana Forni combines old-world Italian craftsmanship and refined modern technology to produce a truly one-of-a-kind product, handcrafted in Italy.

With a product line that includes wood-fired, gas-fired, countertop, and even portable units, Fontana Forni offers everyone an opportunity to experience a taste of Italy—mangiamo!

The Challenge

Our client was struggling with consolidating all their marketing under one roof. After multiple competitors came up short, Fontana Forni returned to National Positions in hopes that our combined SEO and PPC marketing strategies would give them the results they needed.

Being that Fontana Forni’s products are not impulse purchases, they knew a fresh cross-functional strategy would be needed to expand both reach and revenues.

RESULTS

Higher Organic Search Revenues (Over $110K)
0 %
Growth Site Revenues (Over $270K)
+ 0 %
Return on Ad Spend (Google Ads)
0 %
Return on Ad Spend (Bing Ads)
0 %

The Approach

A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.

Search Engine Optimization

Improving and monitoring all technical aspects of Fontana Forni’s website that positively affect ranking and visibility in the search engines, such as site structure, specialized linking, URL structure, title tags, and much more.

Strategic Content Creation

Researching and curating original website content to capture higher levels of organic search traffic in addition to the optimization of current website content, such as blogs, long-form articles, service/product content, and beyond.

Google Ads & YouTube

Implementing customized paid media campaigns and YouTube channel optimi-zation to drive higher value search traffic to tailored sales pages, resulting in higher revenues, lower cost per acquisition, and increased overall ROI.

Driving Success in 2025

Lifecycle Marketing

  • +19% Organic Sessions
  • +84% Keyword Ranking Gains
  • +124% Organic Shopping Sessions

CRO Gains

  • A/B Tests on Design Forms & Product Cards
  • Mobile UX  Upgrades & Interactive Blocks
  • Increased  Leads and Sales Conversions

Lifecycle Marketing

  • +22.5% Lead Growth via Google Ads
  • 24x ROAS via Pinterest Ads
  • +66% Greater CTR via Meta Ads

Email & SMS Highlights

  • +320% Total Revenue Lift
  • 53% Campaign Open Rates
  • +360% Campaign Flow Engagement

EXCEEDING EXPECTATIONS

Perhaps Fontana Forni said it best, “Coming back to National Positions for both our PPC and organic has proven to be a great decision.” Fontana Forni came back to National Positions with the goal of tripling (3x) their marketing investment—we are proud to say that we are exceeding expectations. With returns up to 1900% on ad spend, not to mention their fantastic boost in organic revenues, the collaboration between National Positions marketing experts and Fontana Forni continues to pay dividends.

Our Strategy

Our experts took a threefold approach to match the uniqueness of the Fontana Forni brand and products. To deliver on (and exceed) expectations we would not only need a solid paid advertising strategy but also a powerful organic strategy that would improve search visibility and fuel organic ecommerce conversions. Using the latest search engine optimization practices, engaging content creation, and paid advertising expertise, we launched a fresh campaign laser-focused on Fontana Forni’s growth goals.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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