Case Study
DonorPerfect
Who Is DonorPerfect?
DonorPerfect’s solutions are designed to fast-track fundraising efforts for both local and national nonprofit organizations. By providing a multitouch donor outreach solution complete with payment processing, reporting, and robust app integrations, nonprofits using DonorPerfect have been able to generate 20% more donation revenues in their first year alone!
With a commitment to simplifying the donation process, DonorPerfect’s solutions have even been recognized by Gartner as #1 in ease of use, functionality, customer support, and user value.
The Challenge
DonorPerfect came to National Positions with a fantastic challenge—to increase website conversions. With a landing page already in place, they knew that improving the website conversions would be a great strategic move—not to mention a profitable one.
With the goal nailed down and a conversion rate optimization (CRO) strategy in place, our experts were ready to get to work.
Conversion Rate Optimization Results!
The CRO Strategy
Landing Page Development
Our experts rebuilt our client’s landing pages to focus on the highest value lead traffic assets and conversion psychology—reducing conversion friction between the brand and its customers.
Creative Development
Every landing page started with a custom wireframe outlining the layout and concept. Once approved, our design team developed the final pages, along with testing variations.
A/B Testing and Optimization
We started testing DonorPerfect’s new landing pages against the page that was already in place. Over time and several optimizations, we found a winning formula that is paying dividends.
Reporting and Statistics
Our baseline conversion rate was a little over 2% (not bad), but since launching our client’s CRO campaign, the conversion rate grew nearly 40% to 3.65% and continues to improve!
Driving Success in 2025
Lifecycle Marketing
- +19% Organic Sessions
- +84% Keyword Ranking Gains
- +124% Organic Shopping Sessions
CRO Gains
- A/B Tests on Design Forms & Product Cards
- Mobile UX Upgrades & Interactive Blocks
- Increased Leads and Sales Conversions
Lifecycle Marketing
- +22.5% Lead Growth via Google Ads
- 24x ROAS via Pinterest Ads
- +66% Greater CTR via Meta Ads
Email & SMS Highlights
- +320% Total Revenue Lift
- 53% Campaign Open Rates
- +360% Campaign Flow Engagement
CRO Drives Greater Profitability
Improving conversion by even a single percent makes a huge impact on revenue and profitability.
DonorPerfect’s campaign is an ideal example of the impact conversion rate optimization can have in the ecommerce space. Rather than just driving more traffic, we focused on converting the traffic – which increases overall value. So, if you are already driving traffic (organic or paid), it might be time to add conversion rate optimization into your digital marketing strategy.
Connect with our CRO team today and get a complimentary analysis. All you have to gain – are better results!
Our Strategy
National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.
Our Results
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