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Case Study

GOV FILINGS ONLINE

Client Profile

Cellular Phone Repair

Gov Filings Online is a private document filing and preparation service specializing in business document filings through state offices and through the IRS. Clients use Gov Filings Online to avoid the headache, hassle, and research that accompanies trying to navigate the state and federal filing systems.

The Challenge

Gov Filings Online needed a fresh perspective to their Google Ads strategy. After having a rough experience with another agency managing their campaign, they needed a partner that could better understand the intended audience and get them results. Our experts went to work. After analyzing Gov Filings Online’s account and past performance, we discovered a common theme – they desperately needed their campaign optimized.

RESULTS

More Ad Clicks (23K vs. 2.4K)
0 %
More Conversions (654 vs. 94)
0 %
Lower Conversion Costs ($62 vs. $94)
0 %
Higher Ad Conversion Rate
0 %

The Approach

A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.

Ad Structure and Delivery:

By optimizing the overall structure, messaging, and delivery – we knew we could maximize the campaign exposure to capture more valuable prospects.

Technical Optimization:

Restructuring keyword strategies, implementing negative keyword strategies, and formatting proper sitelinks and rich snippets enabled us to improve ad rankings and overall performance.

Machine Learning:

Through the use of machine learning, our teams were able to test a more robust set of ad creatives – faster. This technology allowed us to gather more data and optimize at a more rapid pace.

Driving Success in 2025

Lifecycle Marketing

  • +19% Organic Sessions
  • +84% Keyword Ranking Gains
  • +124% Organic Shopping Sessions

CRO Gains

  • A/B Tests on Design Forms & Product Cards
  • Mobile UX  Upgrades & Interactive Blocks
  • Increased  Leads and Sales Conversions

Lifecycle Marketing

  • +22.5% Lead Growth via Google Ads
  • 24x ROAS via Pinterest Ads
  • +66% Greater CTR via Meta Ads

Email & SMS Highlights

  • +320% Total Revenue Lift
  • 53% Campaign Open Rates
  • +360% Campaign Flow Engagement

ONGOING PERFORMANCE – LASTING IMPACT

Ongoing performance improvement has allowed Gov Filings Online’s campaign investment to grow from around $100 to over $3000 per day with a sustained conversion rate – retaining the campaign’s positive ROI. National Positions PPC experts continue to test and optimize campaign performance to provide even more opportunities for the team at Gov Filings Online. This campaign not only shows the power that Google Ads has to drive revenues, but also the power proper optimization has to raise the bar for greater campaign performance.

What difference can Google Ads bring to your brand?
Contact National Positions today to find out!

Our Strategy

National Positions knew that our client would need both a long-term and short-term strategy to break through. Our experts went to work strategizing for local organic search, onsite optimizations, NAP/Citation proliferation, and specialized backlinking. To drive local traffic, SEO efforts were paired with a targeted Facebook advertising campaign and Google My Business profile analysis

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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