Case Study

Infinite Discs

Who Is Infinite Discs?

Infinite Discs is the world’s largest supplier of Frisbee golf (Frolf) discs anywhere online. Their ecommerce marketplace also provides everything the enthusiast needs, including Frolf accessories, backpacks, apparel, audio devices, and much more. Infinite Discs doesn’t simply sell to customers—they foster Frisbee golf fanatics!

The Infinite Discs Challenge

Infinite Discs was ready to move beyond its successful ecommerce store and tackle Amazon to expand its reach. With hundreds of products, our team needed to uncover the best opportunities and differentiate Infinite Discs from the competition. Setting our sights on the goals of Infinite Discs—and with a plan of action in place—we set out to push profits higher than ever!

“Primed” for Amazon Success!

Greater Total Orders

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More Products Sold

0 %

Greater Sales Revenues

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More Sales on “Best Sellers”

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A “Profit-First” Amazon Strategy

Highest Margins on Amazon

From day one we wanted to focus on Infinite Discs’ highest margin products. Once we found the perfect formula with the greatest returns, the strategy was expanded to additional product lines.

Better Amazon A+ Pages

A+ pages were built and optimized to help Infinite Discs stand out from their competitors. Highlighting real-world imagery, benefits, and quality features was key to success.

Refined Amazon Brand Pages

Our team improved the quality of Infinite Discs’ Amazon brand store in addition to creating more brand pages under the Infinite Discs umbrella with updated imagery and infographics.

Pinpointed Amazon Ad Placement

Sponsored advertising on Amazon was key to getting the ball rolling. Through a combination of competitive research, featured highlights, and improved targeting—the proof is in the profits!

More Exposure With Amazon SEO

We revamped Infinite Discs’ Amazon SEO to attract more customers and convert more sales. After three months, sales grew over 80% with best sellers skyrocketing over 1000%.

Thumb-Stopping Product Listings

From improved product images and descriptions to key features and beyond—we got Infinite Discs’ product line on point, and we continue to add (and optimize) additional Amazon products.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Soaring Past the Competition!

As far as National Positions is concerned, we are just getting started.

In fact, as of August 2022, Amazon orders in the first 15 days of the month nearly shattered the monthly sales benchmark set before the National Positions team worked their magic.

But there is more work to be done. Just as Frisbee golf enthusiasts are always working on their game—so is National Positions!

We continue to refine our Amazon strategies and uncover new opportunities. Are you ready to see what’s possible? Contact our team today to learn more about the impact Amazon can make on your business.

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

Your Custom Strategy Is Waiting

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