Case Study
Saunders & Walker P.A.
Client Profile
Saunders and Walker practices in both California and Florida. The firm primarily focuses on multi-district litigation consumer justice cases against large organizations, such as Barnett Crossbows, Johnson and Johnson, IVC Filters, Nexium/Prilosec/Prevacid, and faulty hip implants of every variety.
The Challenge
With their previous agency, Saunders and Walker was paying exorbitant webmaster fees. Their SEO and PPC efforts were unfocused and large amounts of money were wasted generating traffic and leads from states where the firm did not operate. Saunders and Walker wanted an agency that was responsible, that could bring the firm good leads, and that could truly integrate digital marketing strategies. Being that Saunders and Walker would travel the country and bundle individual lawsuits for clients, they needed to rank for keywords that were not typical to their practicing legal niche.
RESULTS
Driving Success in 2025
Lifecycle Marketing
- +19% Organic Sessions
- +84% Keyword Ranking Gains
- +124% Organic Shopping Sessions
CRO Gains
- A/B Tests on Design Forms & Product Cards
- Mobile UX Upgrades & Interactive Blocks
- Increased Leads and Sales Conversions
Lifecycle Marketing
- +22.5% Lead Growth via Google Ads
- 24x ROAS via Pinterest Ads
- +66% Greater CTR via Meta Ads
Email & SMS Highlights
- +320% Total Revenue Lift
- 53% Campaign Open Rates
- +360% Campaign Flow Engagement
What Saunders Has to Say
The team at National Positions have done excellent work for us throughout 2017. I have been marketing my law firm over the internet since 1999 and I have been through a number of different marketing consultants and web designers. National Positions has delivered results for me. Successful marketing is a partnership and it takes some time, money, and work, but my partnership with National Positions paid off for me with increased profits in 2017. Thanks!
-Joe Saunders, Saunders & Walker P.A.
Our Strategy
Our Results
The giveaway campaign generated so much interest that WellMed ran out of the product within a matter of days. The team did not expect it to “explode the way that it did.” From one distributed link, the custom landing page went viral was picked up and shared on over 25 other sites.
At the end of the campaign, the team created a specific landing page thanking visitors, capturing lead information, and directing them to follow Wellmed on Facebook for more information.
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