Case Study

TerraFlame™

Who is Terra Flame?

Terra Flame is the leading name in accent flame decor for both indoor and outdoor settings. From portable tabletop fire bowls to indoor fireplaces and modern accent fireplaces, Terra Flame’s product line is truly safe and one of a kind.

The Terra Flame Challenge

Having already found ecommerce success, Terra Flame knew it was time to expand their campaigns into new digital territories to connect with a wider audience. Beyond their website and Google Ads, there were incredible opportunities on Amazon and social media they’d yet to ignite.

Our experts went to work to develop, implement, and optimize a strategy that would expand TerraFlame’s reach (and revenues). What we implemented, together, in the second half of 2021 is paying dividends and reshaping the company’s marketing approach for 2022.

High-Impact Marketing Results

Social Media Ads ROAS

0 %

Social Revenue Growth

0 %

Amazon Campaign ROAS

0 %

Amazon Revenue Growth

0 %

The Strategic Approach

Amazon Marketing

Our experts developed and implemented a new strategy for TerraFlame’s Amazon advertising. Through a combination of product listing and brand optimization, remarketing strategies, and rigorous ad testing, TerraFlame has found its footing on Amazon.

Google Ads

Alongside their social and Amazon efforts, our experts continue to drive results with a range of Google Ads strategies. From PPC to remarketing, we have every angle covered to keep interested parties coming back to complete their purchase.

Social Media Ads

When customers need to see a product in action to believe it, it’s hard to beat social media advertising. Using a wider range of visual approaches and creatives, we have been able to truly highlight the uniqueness of TerraFlame’s product line.

Full-Funnel Strategy

Success comes from strategy. Across every one of TerraFlame’s marketing efforts is a focus on the entire customer journey to not only drive sales conversions but to maximize customer lifetime value as well.

Creative Design

From product descriptions on Amazon to ad design on social media, our team has provided a refreshed aesthetic approach to highlight the beauty of TerraFlame’s product line, enticing more customers to bring TerraFlame into their own homes.

Amazon Operational Excellence

The Amazon machine must run smoothly to keep costs in check and products shipping on time – including strategic guidance, catalog optimization, forecasting, and much more to ensure that TerraFlame’s overall Amazon account health is maintained.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Ecommerce Is on Fire!

Our work with Terra Flame is far from finished. We continue to develop and test new strategies to drive higher levels of ecommerce success.

However, it has been TerraFlame’s trust in National Positions as a true marketing partner that helped bring these results to fruition, and we continue to present, test, and optimize new and exciting strategies for 2022.

Cheers to another year of setting ecommerce on fire!

Our Strategy

National Positions implemented their full suite of local digital services including technical SEO, content creation and optimization, citation building, Google My Business profile creation, optimization and management. The team implemented local and reviews schema while at the same time working to optimize the internal linking structure. The campaign also included mobile usability improvement, link building and load speed optimization.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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