Case Study

TIRES TO YOU

Client Profile

Tires To You has come a long way from its beginnings to be the top tire service shop in Austin, TX. With a passion to serve their clients better, Tires To You developed their own innovative business model to provide a more intuitive tire buying experience online. They have turned their hard work and inspiration into a booming tire service provider, with a focus on upfront and honest quotes, timely response to issues, and quality products.

The Challenge

After leaving their parent company, our client had developed a new website that needed to build its domain authority and search rankings on Google from scratch. Tires To You needed to successfully launch their new company by generating web traffic quickly to compete in their very competitive local market of Austin, TX. With a lot at stake, our experts were excited to help this small business make a name for themselves with an integrated digital marketing strategy.

RESULTS

Direct Search Traffic

+ 0 %

Organic New Users

+ 0 %

Reduction Bounce Rate (via Social Traffic)

0 %

Ranking on Google

# 0

The Approach

A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.

SEO Optimization

Expanded content around ‘cellar’ and D2C keywords, maintained top rankings, and improved technical performance to achieve over a 20x ROAS.

Paid Advertising

Aggressively scaled Google and Pinterest, optimized Salesforce-integrated campaigns, and used flex budgets for peak season agility.

Conversion Rate Optimization

A/B tested forms, improved mobile UX, and added interactive elements like swatches and product imagery to increase leads and sales.

Lifecycle Marketing

Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.

Analytics & Reporting

Overhauled messaging to strengthen buyer trust and confidence, with deep analytics powering smarter strategic decisions.

AdBeacon Upgrade

Used AdBeacon’s first-party ad tracking data to further optimize paid media and eliminate ad waste across channels.

Driving Success in 2025

Lifecycle Marketing

+19% Organic Sessions
+84% Keyword Ranking Gains
+124% Organic Shopping Sessions

CRO Gains

A/B Tests on Design Forms & Product Cards
Mobile UX Upgrades & Interactive Blocks
Increased Leads and Sales Conversions

Lifecycle Marketing

+22.5% Lead Growth via Google Ads
24x ROAS via Pinterest Ads
+66% Greater CTR via Meta Ads

Email & SMS Highlights

+320% Total Revenue Lift
53% Campaign Open Rates
+360% Campaign Flow Engagement

Driving Results – Tangible ROI

Tires To You enjoyed a dramatic increase in site traffic within two months and were ranking on the 1st page of Google’s organic and local rankings for very competitive terms such as “New Tires Austin,” “Tires in Austin,” and many more. While typically a brand-new site may take a longer period of time to achieve these kind of results, our strategic approach proved successful. By showing our client the benefits using integrated strategies, National Positions was able to implement a winning campaign, providing Tires To You with tangible ROI.

Our Strategy

National Positions knew that our client would need both a long-term and short-term strategy to break through. Our experts went to work strategizing for local organic search, onsite optimizations, NAP/Citation proliferation, and specialized backlinking. To drive local traffic, SEO efforts were paired with a targeted Facebook advertising campaign and Google My Business profile analysis.

Our Results

The giveaway campaign generated so much interest that WellMed ran out of the product within a matter of days. The team did not expect it to “explode the way that it did.” From one distributed link, the custom landing page went viral was picked up and shared on over 25 other sites.

At the end of the campaign, the team created a specific landing page thanking visitors, capturing lead information, and directing them to follow Wellmed on Facebook for more information.

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