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Case Study

Wired for Wine

Client Profile

Wired for Wine is a leading ecommerce marketplace for all varieties of wines, spirits, whiskeys, tequilas, and other specialty beverages.

With a robust product offering and worldwide shipping, Wired for Wine’s core focus is to provide a quality, convenient, and personal experience to its online clientele. With extended subscription services, clients get to experience hand-selected products in addition to exclusive member savings.

The Challenge

Wired for Wine wanted to scale business faster. The nature of their business meant that certain limitations could hinder the rapid growth they were seeking. Additional expertise was needed to accelerate their campaign and take profit margins to the next level.

Wired for Wine also wanted to optimize current strategies to see which marketing efforts worked best with their business model.

RESULTS

More Traffic (28.7K vs. 11K)
0 %
More Paid Search Transactions
0 %
Greater Paid Search Revenues
0 %
Overall Revenue Increase
0 %

The Approach

A multi-channel, data-driven strategy aligning WRA’s brand storytelling with performance marketing — driving online sales and high-value leads despite rising ad costs and extended sales cycles.

SEO Optimization

Expanded content around ‘cellar’ and D2C keywords, maintained top rankings, and improved technical performance to achieve over a 20x ROAS.

Paid Advertising

Aggressively scaled Google and Pinterest, optimized Salesforce-integrated campaigns, and used flex budgets for peak season agility.

Conversion Rate Optimization

A/B tested forms, improved mobile UX, and added interactive elements like swatches and product imagery to increase leads and sales.

Lifecycle Marketing

Revamped flows and campaigns with Klaviyo and Alia, focusing on upsell/cross-sell opportunities and a stronger welcome series.

Analytics & Reporting

Overhauled messaging to strengthen buyer trust and confidence, with deep analytics powering smarter strategic decisions.

AdBeacon Upgrade

Used AdBeacon’s first-party ad tracking data to further optimize paid media and eliminate ad waste across channels.

Driving Success in 2025

Lifecycle Marketing

  • +19% Organic Sessions
  • +84% Keyword Ranking Gains
  • +124% Organic Shopping Sessions

CRO Gains

  • A/B Tests on Design Forms & Product Cards
  • Mobile UX  Upgrades & Interactive Blocks
  • Increased  Leads and Sales Conversions

Lifecycle Marketing

  • +22.5% Lead Growth via Google Ads
  • 24x ROAS via Pinterest Ads
  • +66% Greater CTR via Meta Ads

Email & SMS Highlights

  • +320% Total Revenue Lift
  • 53% Campaign Open Rates
  • +360% Campaign Flow Engagement

ONGOING SUCCESS

Wired for Wine’s campaign performance has been something to toast about. Our client has been able to see proof in the data — and more importantly — proof via growing revenue. These results have inspired (and allowed for) an increased marketing investment. The continued optimization of this campaign shows that even when options seem limited (due to online alcohol sale restrictions), there is always a custom strategy that can garner results.

Our experts approach every challenge and every campaign with a fresh set of eyes — if you need a new perspective on how to market your brand, our team is ready to help.

Our Strategy

National Positions knew that Wired for Wine needed a different overall approach due to the nature of their business. One “tool” would not be enough. Our experts proceeded using an integrated set of marketing strategies that would provide a greater impact. From the production of SEO content and email list building to digital advertising and remarketing for lead generation, Wired for Wine was primed for growth.

Our Results

In just a few months the rankings for both Cupertino iPhone repair in Cupertino and San Francisco shot up. Both locations results were now in the top three positions in the maps. The company also saw exposure on the first page for all of their major keywords. Organic traffic increased by 25.4% while bounce rate decreased by 18%. This resulted in significantly higher foot traffic to both stores. Increased business resulted in increased revenue and improved overall business performance.

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