· EMAIL & SMS REVENUE UNLOCKYour email list is worth 2–3× what it’s making you today.
Most DTC brands generate 10–15% of their revenue from email and SMS. Best-performing brands hit 25–40% — from the exact same list, with zero additional ad spend.
No pitch until you’ve seen the findings. No obligation.
Most brands have the list. They don’t have the revenue.
The gap between 12% and 35% email revenue share isn’t a list-size problem. Here are the three places that gap lives, in almost every program we audit.
Flows built once, never touched since
The welcome series, abandoned cart, and post-purchase flows set up at launch are doing a fraction of what they should. Most haven’t been meaningfully updated since the brand went live.
Segmentation that punishes your best customers
Sending the same message to your entire list burns your most engaged subscribers, tanks deliverability scores, and trains your audience to ignore you. Every blast makes the next one worth less.
Six to eight revenue moments left uncaptured
Browse abandon, replenishment, loyalty, winback, cross-sell — most brands automate 2–3 of the 8–10 moments a customer naturally passes through. The rest is pure lost revenue, month after month.
The Email & SMS Revenue Unlock
A diagnostic analysis of your entire retention program — flows, segmentation, deliverability, and the exact dollar gap between where you are and where you should be.
What you get
Three outputs. Built around your account. A document you can hand to your head of retention on Monday.
- Revenue gap analysis — the exact dollar difference between your current email and SMS contribution and the benchmark for your category and revenue tier.
- Flow audit with prioritized fixes — which automations are underperforming, why, and what to change first to move revenue fastest.
- 90-day roadmap — the sequenced optimizations that close your gap fastest, with expected lift by phase and a clear owner for each step.
No measurable lift, no fee.
If we don’t produce a measurable improvement in your email and SMS-attributed revenue within 90 days of execution, you don’t pay. We keep working until the numbers move.
How it works
Four steps. Findings in five business days.
Submit the form
Takes 60 seconds. Revenue range, email platform, current email revenue share (estimate is fine).
Grant read-only access
Klaviyo or Attentive, Shopify, and your ad accounts. Read-only. Revokable anytime.
We audit in 5 business days
Our team benchmarks your program against 10,000+ DTC brands at your revenue tier and builds the findings deck.
Findings call
30 minutes. Walk through the gap, the fix, and what to tackle first to move the number.
“We were treating email as a broadcast channel, not a revenue engine. After the audit, we restructured segmentation and rebuilt the post-purchase and winback flows. Within 60 days, email’s contribution to revenue had increased significantly — without touching a single paid ad.”
Get your Email & SMS Revenue Unlock analysis
We’ll have findings back to you in five business days. If we don’t produce measurable lift after execution, there’s no charge.
FAQ
The questions we hear before every first call.
Is the analysis really free?
Yes — for brands that fit our criteria. The diagnostic analysis and findings call cost you nothing. If we identify a gap worth closing and you want our team to execute the rebuild, that’s where engagement begins. And the guarantee applies there: no measurable lift within 90 days, no fee.
What platform do I need to be on?
We work primarily with Klaviyo and Attentive, but we’ve audited programs on most major platforms. If you’re on something else, mention it in the form and we’ll confirm fit before the call.
How is this different from hiring an email agency?
An agency pitches their retainer. We show you the gap first — in your actual account, benchmarked against 10,000+ DTC brands — and you decide whether to engage. If you take the findings and execute internally, that’s fine. You still keep the document.
Who runs the audit?
Our senior retention strategy team, led by Bernard. No junior hand-offs. The same person who reviews your flows is the person on the findings call.
What does “measurable lift” mean in the guarantee?
We define the lift target before execution begins — a specific percentage improvement in email and SMS-attributed revenue over a rolling 30-day window, compared to the 30 days before we started. If we miss it within 90 days, we keep working at no additional charge until we hit it.
What brands do you work with?
We’ve worked with 1,600+ DTC brands including Wine Racks America, LifeCell, Brixton, Safariland, and Foresight Sports. Best fit is $5M–$50M in revenue with an active email list of at least 10,000 subscribers.